Who we are

About Us

Passion is our Inspiration.

Mohamed Hilal Group began with its conceptualization in 2001 as a foundation for the existing passion and obsession for perfumery in three perfume brands: Hind Al Oud, Khaltat and Anfasic Dokhoon. Currently we have over 70 shops in the GCC and are always striving for innovation. Each brand is a new and creative expression of different facets of the mind, heart and soul, bringing scents to life with high quality, scentsational top, middle and base notes.

From perfumes we have expanded our unique Emirati concepts into Food & Beverage: Milas, Musk and our newest addition, 3rd Avenue. Enjoying food is centered in the Art of designing the aromas within it; scent and taste come together in a natural balance. Behind the scenes of each of our restaurants is a perfumer that knows well how to use scent to turn each bite into a harmony of aromas.

Continuing through our creative and innovative process, we are branching out into the luxurious leather goods and luxury chocolate brands. Fashion, creativity and inspiration are always in the forefront of our innovation; Hilal, our luxury leather goods brand, will portray our vision of a sophisticated, exclusive style. 

Knowledge, love and happiness were all found in the sky. We have always tried to anticipate the fulfillment of our dreams, and the stars were used to guide us. Mnwa’ is Mohamed Hilal’s inspiration in the world of chocolate, bringing back the luxury chocolate experience; with deep, rich flavors we will restore what was once food for royalty.

Our philosophy is to work diligently and passionately, to build our brands with love, passion, inspiration and happiness. Our goal is to inspire others through our work, to encourage and promote dedication, love and happiness.

We welcome you to a uniquely modernized, traditional experience, in which Passion is our Inspiration.

Mission Vision Values

Mission – how we want to affect people

To make EMARATI stand for more than just a nationality, but for unique excellence. 

Vision – what we want to become, what we want to do

Minding the gap between one of the most beautiful infrastructures & lifestyle, by creating EMARATI brands & experiences.

Values – what we value in the development of our business

For us, INTEGRITY is a central quality to DEVELOPING PEOPLE. To achieve our GLOBAL VISION, we develop and INNOVATE, create and imagine, and THINK outside the box. We aim to provide the highest QUALITY to our customers and go above and beyond their expectations.

  • Integrity
  • Quality
  • Developing people
  • Global vision
  • Innovation
  • Thinking outside the box

How we want to affect people

To put our passion into everything we do, we are not only making products; we are building brands with love, passion & inspiration in order to inspire our customers, our employees and the world

Developing of our business

For us, Integrity is a central quality to developing people. To achieve our global vision, we develop and innovate, create & imagine, and think outside the box. We aim to provide the highest quality to our customers & go above and beyond their expectations

Our genius vission

To bring another perspective to business, with our unique passion & inspiration. We aim to make the Emirati name internationally known as “successful” as we exceed what’s considered “normal”

Our CEO.

 I firmly believe in this philosophy which makes me strive harder and pursue my dream of becoming a successful entrepreneur in Perfume Industry. My innate desire towards perfumes, all started when I was still in my school days and began experimenting different oriental fragrances which I became popularly known.

 

Learn More 

Award Winnings

Businessman of the Year 2013 - CEO Mohamed Hilal

Under the patronage of Sheikh Mohammed Bin Rashid Al Maktoum, The Mohammed Bin Rashid Award for young business leaders (YBL) was lunched to recognize exceptional entrepreneurs within the local community of the UAE & the Arab world.

AI - Khaltat Blends of Love (Arabian Prestige Male - FIFI Fragrance Awards)

Absence Sharpens love, presences strengthens it. Ai is Japanese Love. As in Japan, where true love is considered a deep bond of care and trust, this fresh & fruity scent is a fresh beginning to a bond that will last forever.

Best Traditional Niche Fragrances 2004

Due to the effective management & competitive strategies implemented, Hind Al Oud Received the "Best Traditional Niche Fragrances" award from the Economic Department Of Dubai in 2004

Hob1 - Khaltat Blends Of Love (Arabian Popular Appeal Male - FIFI Fragrance Awards)

Hob1 is inspired by Sheikh Mohammed's vision of Dubai, striving always to be number one. The scent of success & happiness, hob1 "is the UAE vision of LOVE, the vision which has no limits".

Royal Lux - Hind Al Oud (Oriental Set of the Year - FIFI Fragrance Awards)

Royal Lux Collection, a jewel-ornamented collection filled with the most precious scents, is inspired by the world of luxury and sophistication, each piece a fragrant jewel diffusing the most prestigious oriental notes.

Be Shay - Anfasic Dokhoon (Arabic Popular Appeal - FIFI Fragrance Awards)

Be Radiant, be Stylish, Be Confident. Be Shay brings out your radiance, style & confidence. it means being yourself & knowing that you deserve to be WOW!

Social Media Summit - Dubai 2016

Best Social Media Marketing Award